Live the world’s masterpiece


AlUla is an untold story, a land preserved by time, a breathtaking jewel of archaeological and cultural history. To put into perspective just how rich the history of AlUla really is, archaeological research revealed recent discoveries that chart more than 200,000 years of human history amongst AlUla’s many well-preserved sites. Nestled amongst the Arabian desert, AlUla is a unique proposition for those wanting to discover a new and exciting destination in the Arabian Peninsula.

AlUla is positioned in the northwest of the Kingdom of Saudi Arabia (think neighbouring Jordan to the north) and with Saudi Arabia having only opened borders to international tourists in 2019, much of AlUla is yet to be explored. Once upon a time, AlUla was a vital crossroads along the famous incense-trading routes running from southern Arabia north into Egypt and beyond. Today, through a diverse offering of culture, nature, arts and adventure, AlUla is positioned as a luxury boutique heritage destination.


Why should I complete the training module on AlUla?

AlUla has opened to tourists with a strong focus on sustainable tourism development. The region has minimal tourism traffic, stunning wide-open spaces with spectacular desert landscapes and boasts extraordinary heritage to discover in a remote, uncrowded natural environment. Many of the hotels, restaurants and facilities are brand new. Just perfect for meeting the post-covid travel trends that we expect to see when our international borders finally re-open.

Your new-found knowledge will give your clients the opportunity to be one of the first to travel to AlUla. Now, more than ever it is important to be ahead of the pack as an extraordinarily educated product guru.


Discover a new, un-explored and fascinating destinationfor your chance to win a pair of exclusive release Adidas sneakers!

The sneakers sold out within days of release….so these are fast becoming collector’s items.

why sneakers?

The unisex sneakers are part of a very special collaboration with Saudi female fashion designer, Arwa Al Banawi. Arwa pays homage to her local roots and to the landscape of AlUla in the launch of her signature sneaker design for Adidas.


For more information and assistance please feel free to email us as the local representative for AlUla in Australia. We are happy to assist with any enquiries you may have.